If you're reading this, your Zendesk emails are taking a wrong turn to the spam folder. I will briefly explain why your Zendesk emails land in junk, but I recommend reading the ultimate guide for more detailed explanations. You can find a link to it at the end of this article.

Why are your Zendesk Emails Going To Spam?

Email spam filters are mechanisms designed to distinguish if your messages are spam. Your email domain's perception, influenced by recipient responses and the content of your emails, could result in your Zendesk messages being categorized as spam.

The behavior of your recipients and their spam-related complaints can detrimentally affect your sender's standing. If your email irritates recipients, causing them to flag it as spam, this could direct your future messages to the spam folder.

Spam traps and high bounce rates could determine if your messages land in the inbox or the spam folder. Your email sending history and the count of recipients opting out also hold significance.

The standard of your email content, spelling and grammar, and your utilization of links can also sway this email journey.

The reputation of your email service provider, specifically Zendesk, is vital in averting your emails from getting categorized as spam.

How To Fix Your Zendesk Emails Going To Spam?

Utilize an email warm up tool for your Zendesk account

Inbox Warmer can significantly enhance your Zendesk email deliverability, preventing your emails from being relegated to junk and promotions folders by boosting your email reputation. Much like a high credit score secures attractive loan offers, a robust email reputation ensures your emails land in recipients' inboxes. This results in more people accessing your emails, substantially improving your email deliverability and open rates.

Email Authentication: A Key Requirement

As discussed in the comprehensive guide, authentication protocols are vital in email deliverability. They establish the sender's credibility and maintain the integrity of the email content. If you equate this to traditional mail, authentication protocols function similarly to the sender's address you inscribe on the back of the envelope.

This section will guide you through the specifics of email authentication for Zendesk.

SPF for Zendesk

Ensure you have set up SPF to send Zendesk emails through your domains.

DKIM for Zendesk

Zendesk also supports DKIM. 

DMARC for Zendesk

Dmarc is also supported. 

Custom tracking domain for Zendesk

The custom tracking domain can't be set up in Zendesk, but you won't need it if you don't track link clicks.

Other Non-Specific Zendesk Steps to improve your deliverability include:

• Cultivate relationships before initiating contact to enhance trust and familiarity.
• Employ concise and straightforward subject lines to evade triggering spam filters.
• Craft engaging email preview text to aid in elevating open rates.
• Refrain from incorporating keywords in your email content that may signal spam.
• Improve the quality of your email content to receive more responses.
• Understand the reasons behind blacklisting and circumnavigate spam reports to ensure the delivery of your emails.
• Choose an efficient, user-friendly email client that suits your needs.
• Adhere to regulations like the CAN-SPAM Act and GDPR to avoid penalties.
• Limit HTML and URLs in your emails to deter spam filters.
• Constantly scrutinize your emails before sending to identify any potential issues.
• Encourage users to mark emails as not spam, add your email to their contacts, create email filters, and whitelist their emails.
• Monitor your email bounces to maintain a healthy email list and aid with email deliverability.
• Provide accurate sender details to avoid triggering spam filters.
• Use proper grammar and steer clear of spammy phrases in your email content.
• Maintain a clean email list by frequently removing inactive subscribers.
• Avoid embedding links to untrustworthy or unrelated websites in your emails.
• Maintain a balanced ratio of text and images in your emails.
• Please exercise caution when including attachments, as they can activate spam filters.
• Consider utilizing a specialized service for disseminating your website's emails to enhance email deliverability.

Check our ultimate guide to why spam emails are going to spam if you want more detailed explanations and how to prevent it.