If you're reading this, your Zoho emails are taking a wrong turn to the spam folder. I will briefly explain why your Zoho emails land in junk, but I recommend reading the ultimate guide for more detailed explanations. You can find a link to it at the end of this article.
Why are your Zoho Emails Going To Spam?
Spam filters are complex systems that decide whether your emails are spam. Your email domain's reputation, impacted by your recipient's interactions with your emails and the content you write, can contribute to your Zoho emails going to spam. Bad reputation? More likely to end up in spam.
These user actions and user spam complaints can negatively impact your sender's reputation. Simply put, if your email annoys recipients and they mark it as spam, it could also push your future emails into the spam folder.
Spam traps and bounce rates are two factors that can impact whether your Zoho emails land in inboxes or spam.
Your sending history and opt-out rates play a part as well. Too many people opting out or a poor sending history (aka non-consistent volume of emails) can be red flags for spam filters.
But it's not all about the recipient and spam filters. Your email content quality, spelling and grammar mistakes, and even your usage of links can play a part in this email journey.
And let's remember the reputation of your email service provider. Here, we'll specifically address Zoho and what you can do to prevent your emails from landing in spam.
We will see how to fix these issues in the next chapter.
How To Fix Your Zoho Emails Going To Spam?
Utilize an email warm up tool for your Zoho account
Inbox Warmer can substantially boost your Zoho email deliverability and prevent diversion to junk and promotions by enhancing your email reputation. Much like a high credit score lands you attractive loan offers, a robust email reputation ensures your emails reach people's inboxes. This results in more people going through your emails, thus considerably boosting your email deliverability and open rates.
Email Authentication: A Key Requirement
As we have seen in the ultimate guide, authentication protocols play a crucial role in email deliverability by validating the sender and ensuring the integrity of the email content. If you send a letter by post, authentication protocols are like the sender's address you write on the back of the envelope.
This section will guide you through the specifics of email authentication for Zoho.
SPF for Zoho
You should have already added the SPF records when setting up Zoho Mail.Here is their official documentation if you still need to do so.
DKIM for ZohoYou can find a step-by-step guide on how to set up DKIM for Zoho mail here.
DMARC for Zoho
Dmarc must be set directly in your DNS, as seen in the main guide. You can't set up Dmarc in Zoho mail.
Custom tracking domain for Zoho
The custom tracking domain can't be set up in Zoho mail. You must use your email-sending provider (i.e. SendInBlue, MailChimp, Outreach) to set up a custom tracking domain.
Other Non-Specific Zoho Steps to improve your deliverability include:
- Create connections before reaching out to increase trust and recognition.
- Use relevant and concise subject lines to avoid triggering spam filters.
- Optimize your email's preview text to enhance open rates.
- Avoid spam-triggering keywords in your email content.
- Optimize your email content to increase response rates.
- Understand the causes of blacklisting and avoid spam reports to ensure deliverability.
- Choose a reliable and user-friendly email client that suits your needs.
- Comply with laws like the CAN-SPAM Act and GDPR to avoid penalties.
- Limit the use of HTML and URLs in your emails to prevent triggering spam filters.
- Always test your emails before sending them out to catch potential issues.
- Encourage users to take actions like unmarking emails as spam, adding your email to their contacts, setting up email filters, and whitelisting their emails.
- Monitor your email bounces to maintain a healthy email list and improve deliverability.
- Use accurate sender information to avoid triggering spam filters.
- Use proper grammar and avoid spammy language in your email content.
- Maintain a good email list by regularly cleaning it and removing inactive subscribers.
- Avoid linking to untrustworthy or irrelevant websites in your emails.
- Maintain a balanced text-to-image ratio in your emails.
- Be careful when sending attachments, as they can trigger spam filters.
- Consider using a dedicated sending service for your website to improve email deliverability.
Check our ultimate guide to why spam emails are going to spam if you want more detailed explanations and how to prevent it.