If you're reading this, your Hubspot emails are taking a wrong turn to the spam folder. I will briefly explain why your Hubspot emails land in junk, but I recommend reading the ultimate guide for more detailed explanations. You can find a link to it at the end of this article.
Why are your Hubspot Emails Going To Spam?
Email spam filters are complex systems that determine if your messages are spam. How people see your email domain, based on how people respond to your emails and what you write, could make your Hubspot emails be seen as spam.
How people respond to emails and their spam complaints can hurt your sender's reputation. If your email annoys people and they mark it as spam, your last emails might go into the spam folder.
Spam traps and high bounce rates can decide if your emails go to the inbox or the spam folder. Your history of sending emails and how many people opt out also matter.
The quality of your email content, your spelling and grammar, and how you use links can also change this email process.
The reputation of your email service provider, especially Hubspot, is essential in stopping your emails from being marked as spam.
How To Fix Your Hubspot Emails Going To Spam?
Utilize an email warm up tool for your Hubspot account
Inbox Warmer can significantly improve your Hubspot email deliverability by stopping your emails from ending up in junk and promotions folders. This is done by improving your email reputation. Just like a good credit score gets you better loan deals, a strong email reputation ensures your emails reach people's inboxes. This means more people read your emails, greatly improving your email deliverability and open rates.
Email Authentication: A Key Requirement
As we've seen in our detailed guide, authentication protocols are fundamental to email deliverability. They make sure the sender is reliable and keep the email content safe. If you think of it as sending a letter by mail, authentication protocols are like the sender's address you write on the back of the envelope.
This section will take you through the details of email authentication for Hubspot.
SPF for Hubspot
Make sure that you have set up SPF to send Hubspot emails through your own domains.
<a href="https://knowledge.hubspot.com/email/do-i-need-to-add-hubspot-to-our-spf-record" target="_blank" rel="noreferer noopener">You can find how to do so here.</a>
DKIM for Hubspot
Hubspot also supports DKIM.The online ressource explaining how to set DKIM up is available here.
DMARC for Hubspot
Dmarc is also supported.You can find more information about email authentication protocols support in Hubspot here.
Custom tracking domain for Hubspot
The custom tracking domain can be set up with Hubspot.Here is the link to the official tutorial.
Other Non-Specific Hubspot Steps to improve your deliverability include:
- Build connections before reaching out to build trust and make things familiar.
- Use short and clear subject lines to avoid triggering spam filters.
- Make your email's preview text interesting to help increase open rates.
- Avoid using keywords in your email content that could flag it as spam.
- Improve your email content to get more responses.
- Know why blacklisting happens and avoid spam reports to make sure your emails get delivered.
- Choose a user-friendly email client that works for you.
- Follow laws like the CAN-SPAM Act and GDPR to avoid getting fined.
- Don't use a lot of HTML and URLs in your emails to keep spam filters away.
- Always check your emails before you send them to find any possible problems.
- Get users to mark emails as not spam, add your email to their contacts, set up email filters, and make their emails white-listed.
- Keep an eye on your email bounces to keep your email list healthy and help with email deliverability.
- Use the right sender details to avoid triggering spam filters.
- Use good grammar and avoid spammy words in your email content.
- Keep your email list clean by regularly removing inactive subscribers.
- Don't put links to sites that can't be trusted or aren't related in your emails.
- Keep a good balance of text and images in your emails.
- Be careful when adding attachments, as they can trigger spam filters.
- Consider using a specialized service to send out your website's emails to improve email deliverability.
Check our ultimate guide to why spam emails are going to spam if you want more detailed explanations and how to prevent it.